Brand strategy - or positioning- is setting you and your company up for success. A company must first know itself (establish its position) before it can express its identity (execute its branding). Too many businesses leaders fail to ask the most basic questions about their company – Who are we? And why do we matter? – before they leap into branding.

Find out why Brand Strategy matters and how to do it with Andy Cunningham - the Brand Strategy expert who has helped the who’s who of Silicon Valley tech launch innovations over three decades, including the launch of the Mac, NeXT, and Pixar alongside Steve Jobs.

Brand Strategy By Design

Monday 11th September, 5:30-7:30pm

After work inspiration with drinks, nibbles and networking.Buy Keynote Tickets link

Join us for drinks, nibbles and networking, followed by Andy's keynote and Q&A hosted by the awesome James Hurman, of Previously Unavailable.

Understanding who you are as a company, your “corporate DNA”, will give you the best foundation to influence opinion, change behaviour, and ultimately, make your business successful.

Brand Strategy By Design -  Masterclass

Wednesday 13th September, 9am-12noon

This masterclass will be an expanded and more detailed introduction to Brand Strategy followed by an interactive exercise with the group. 

Andy will focus on additional exemplary cases of brand strategy achieving optimal positioning.

Limited to 30 places.

Andy will be applying the framework from her soon-to-be-released book Get to Aha! We get an early run at the material as the book isn’t out until October (we’re working on some early copies to give away!)

“PR legend Andy Cunningham shares her secret for bringing innovation to market in Silicon Valley. It’s all about positioning.” 
Steve Blank, Silicon Valley serial entrepreneur, father of the Lean Startup movement, and bestselling author of The Startup Owner’s Manual

“Disruptive products require disruptive positioning, and there’s no one better equipped to explain how to do it than Andy Cunningham” 
Reed Hastings, cofounder and CEO of Netflix

“Andy Cunningham spent years working with the great Silicon Valley technology giants learning how to market innovation. In her remarkably accessible Get to Aha!, she pulls the curtain back to reveal the secrets of success.”
Walter Isaacson, president and CEO of the Aspen Institute and New York Times bestselling author of Steve Jobs and The Innovators

“Andy Cunningham puts forth a brand-new way to position companies based on her insightful concept of corporate DNA: internal code that reveals the essence of great marketing strategy.” 
Regis McKenna, Silicon Valley’s original marketing guru

“I highly recommend that you read this book to understand Andy’s framework and prepare your company for worldwide domination. Andy is truly one of the people who caused Apple’s success, so she could help you become the next Apple!”
Guy Kawasaki, former chief evangelist of Apple and bestselling author of The Art of the Start 2.0 (from the foreword)

  • Dominic Price

    Andy Cunningham
    Founder, Cunningham Collective

Andy Cunningham
Founder, Cunningham Collective

An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy Cunningham has played a key role in the launch of a number of new categories including video games; personal computers; desktop publishing; digital imaging; RISC microprocessors; software as a service; very light jets; and clean tech investing. She is an expert in creating and executing marketing, branding and communication strategies that accelerate growth, increase shareholder value and advance corporate reputation.

Andy is the founder and president of Cunningham Collective, a brand strategy firm dedicated to bringing innovation to market. The 3-year old firm has worked with many companies in various markets including telecommunications, search, energy efficiency, media and publishing, finance, mobile apps, display technology, healthcare, big data and semiconductors.

Andy serves on the following corporate boards: Specialized Bicycle Components, Inc. (bicycles and gear) and Finelite, Inc. (LED lighting systems). In addition, Andy sits on the boards of the following institutions and non-profit organizations: The Aspen Institute; Menlo College; Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications; and ZERO1: The Art & Technology Network, an organization she founded in 2000 with the mission to shape the future at the intersection of art and technology. Past board positions include YPO, WPO, CEO, the Peninsula Open Space Trust and the Computer History Museum. She is an Aspen Institute Henry Crown Fellow and holds memberships in WPO, CEO, TED and Women Corporate Directors.

Dominic Price